We are less than a week from finding out what The Weeknd plans to do with his 13 minute performance at halftime, and it looks like whatever he’s doing is extremely expensive.
The crooner may feel like he has a chip on his shoulder or something to prove post Grammy snub, but if his previous award show performances tell us anything, it’s that a stellar show is to be expected.
Pepsi usually takes care of the half time performance, but they have scaled back their advertising dollars this year. We’re not sure if this was a factor in The Weekend putting $7 million of his own cash up, but we’re confident that whatever he does this Sunday, it’ll be great!